Author: Daniel H. Pink
In this business motivational book, the author tries to unlock the key to what drives and motivates a person. While reading this book, a few salient point stared me in the face and they are listed below.
1. Business owners should change with the times. Look for new trends and structure your business to follow such trends
2. There are three elements to motivation and they are Autonomy, Mastery and Purpose. Autonomy refers to the Structure and Strategy of the Business by the Business Owner. Master in business happens when Business Owners gets into the flow of their business. Business Owners should know the Purpose of their Business.
3. Business Owners should understand how to motivate their employees. It is this motivation that drives them forward.