High Hanging Fruit

Author: Mark Rampolla

The author who is the founder of Zico Coconut Water in the United States talked about his entrepreneurial journey in this page turner book. The sole aim of this book is to teach it’s readers that when you reach higher, you will be able to build a successful business, make a great profit, and possibly even leave a lasting mark on the world.
This book will greatly profit you if you belief that it is your job to strive to build businesses that are driven by passion and purpose. It is also an awesome book for entrepreneurs who wants their business to excel in innovative ways.
Listed below is a few essential take-homes from the book.
1. When most people start a business, the trend is that they go after easy targets where they can hit, then repeat, then scale and hopefully make a decent profit. Although this isn’t an entirely bad thought-out plan, sometimes it pays to learn to step back and see the bigger picture in your business.
2. Sometimes in life, there is more value and an even greater reward in going after the “High Hanging Fruit”. 3. Learn to go after difficult to reach goals, objectives and challenges.
4. This book is filled with advises associated with deal negotiation, how to balance family life with business and also, how to deal with investors.
5. The book also educates us on when it’s time to scale a business.
A great lesson to learn from this book is that if people remain true to their core values, they have the ability to be successful and even promote social change. So remain true to what you belief in and see your world change before your very eyes.